Tag: Collegiate athlete branding
How Collegiate Athletes Are Leveraging Social Media for Name, Image, and Likeness (NIL) Deals
In July 2021, the NCAA implemented new rules allowing college athletes to profit from their Name, Image, and Likeness (NIL). This change has revolutionized college sports, giving athletes the opportunity to monetize their personal brands. Social media has emerged as a game-changing tool in this space, enabling athletes to connect with brands, grow their audience,… Read more