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Tag: #DigitalMarketing
How Social Media Algorithms Are Engineered to Achieve Centrality and Critical Mass
In the competitive landscape of social media, gaining centrality—a core position in the digital lives of users—and achieving critical mass—a self-sustaining volume of active users—are essential for platform dominance. But these milestones don’t occur by chance. They’re the result of highly strategic algorithmic design that subtly, yet powerfully, shapes user behavior. Let’s explore how major… Read more
How the Entertainment Industry Has Transformed Its Marketing Game with Social Media and Podcasts
In the last decade, the entertainment industry has undergone a seismic shift—not just in how content is created or consumed, but in how it’s marketed. The days when movie studios, record labels, and TV networks relied primarily on billboards, television spots, and magazine ads are fading fast. In their place, a new wave of marketing… Read more
The Power Play: Co-Branding Between Social Media Influencers and Sports Leagues
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In today’s digital-first world, sports marketing is no longer confined to stadiums, television screens, or traditional sponsorships. As fans increasingly consume content on platforms like Instagram, TikTok, and YouTube, social media influencers have emerged as powerful allies for sports leagues looking to stay relevant and grow their audiences. Enter co-branding—the strategic partnership between influencers and… Read more